Synthesia is one of the most well-known AI video tools, especially in the corporate world. It’s widely used for training, onboarding, and internal communications thanks to its polished avatars and professional voiceovers.
But in 2025, brands and creators need something different. If you're focused on short-form content, social engagement, or performance marketing, Synthesia can feel slow, static, or overly corporate.
That’s why more marketers are turning to AI video tools built specifically for TikTok, Instagram Reels, YouTube Shorts, and X (Twitter)—tools that help you create authentic, native-feeling content at scale.
Here are the top alternatives to Synthesia if your goal is social media growth, UGC-style ad content, and scroll-stopping videos.
Synthesia is a great tool—but it’s not designed for social-first video creation. Here’s where it falls short for creators and marketers:
For brands trying to move fast, test video hooks, or tap into creator-style messaging, more agile and socially-optimized tools are needed.
When choosing a Synthesia alternative for social media, look for tools that offer:
These are the features that drive performance—not just production value.
Clicks.Video is purpose-built for marketers and creators who need to generate short-form, platform-optimized content quickly. Unlike Synthesia, which is best for corporate explainers, Clicks.Video helps you:
Whether you're launching a UGC campaign or iterating on creative for Meta ads, Clicks.Video is designed to drive engagement—not just deliver information.
Heygen offers similar features to Synthesia but with a slightly more modern UI and some enhanced avatar options. It’s great for corporate-facing videos or product explainers, but like Synthesia, it doesn’t shine in social-first environments.
Still, for internal communication or polished voiceover narration, it’s a solid option.
Pictory is a text-to-video platform that works especially well for repurposing blogs, long videos, or webinars into short-form content. It lacks the human realism of tools like Clicks.Video but is useful for automating summaries, highlight reels, and repurposed content.
InVideo gives you access to thousands of templates and pre-made video styles. It’s more drag-and-drop and less AI-native, but for content creators who want quick visuals with some manual control, it's an affordable and flexible option.
Veed is a robust video editing platform with features like auto-subtitling, trimming, and branding overlays. While not a true AI video generator like Synthesia or Clicks.Video, it’s often used in workflows for teams that want to refine AI-generated content after creation.
If you're a performance marketer, content creator, or social media manager, the best Synthesia alternative will depend on your goals.
But for social media performance, A/B testing, and creator-style campaigns, Clicks.Video offers the speed, tone, and format that actually convert.
Synthesia helped define the AI video space—but in 2025, marketers and creators need tools designed for a new kind of video: short, native, emotionally intelligent, and platform-ready.
Key takeaways:
Why switch from Synthesia to a different AI video tool?
If your content is focused on TikTok, Instagram Reels, YouTube Shorts, or paid ads, Synthesia isn’t optimized for those formats.
What makes Clicks.Video better for social video?
Clicks.Video supports native formats, creator-style templates, real voiceover realism, and batch content generation—all designed for engagement and conversion.
Is there a free alternative to Synthesia?
Many tools like InVideo or Pictory offer free trials, but full functionality typically requires a paid plan. Clicks.Video offers free trials with full access to UGC-style templates and voiceovers.
Can I use these tools for both organic and paid content?
Yes. Clicks.Video is especially useful for testing and scaling content across both ad campaigns and organic short-form growth.
Ready to create video content that performs on every platform?
Try Clicks.Video and see why creators and marketers are moving beyond Synthesia.
