AI-generated video tools are reshaping how marketing teams create and distribute content—especially across social media, internal communications, and customer onboarding. Heygen is one of the most widely recognized tools in this space, best known for its lifelike AI avatars and avatar-to-video technology.
But does it live up to the hype? And more importantly—is Heygen the right choice for fast-moving marketing teams trying to drive engagement and results on platforms like TikTok, Instagram, YouTube Shorts, and Twitter?
In this review, we’ll break down everything marketers need to know about Heygen in 2025: its features, strengths, limitations, and how it compares to Clicks.Video, a newer platform focused on UGC-style, short-form video creation at scale.
Heygen is an AI-powered video creation platform that allows users to generate videos using digital avatars and text prompts. With Heygen, users can:
Heygen was designed with a focus on professional presentation videos, making it a popular option for corporate training, sales outreach, onboarding flows, and internal explainers.
Heygen offers a robust feature set, especially for users who want avatar-led videos:
Choose from a growing library of AI avatars—ranging from business-casual personas to fully customizable digital characters. These avatars can lip-sync and emote as they deliver your script.
Users can simply paste a script, choose a voice and avatar, and Heygen generates a polished video within minutes.
Includes natural-sounding AI voices in multiple languages, with tone control for different emotional settings (e.g., serious, friendly, energetic).
Enterprise users can clone their own likeness or spokesperson to create personalized videos at scale.
Heygen enables localization and translation, offering subtitles or dubbed versions using the same avatar and tone.
Includes structured templates for common business use cases like introductions, updates, pitch decks, and team intros.
1. Professional polish
Heygen produces high-resolution, avatar-led videos that feel suited for internal and B2B use. The avatar movements and voiceovers are among the best in the industry for clarity and presentation.
2. Wide language support
Ideal for global teams, Heygen can translate videos and maintain tone and avatar consistency across languages.
3. No need for cameras or actors
Heygen eliminates the need for on-camera filming. It’s ideal for teams that want to scale communication without relying on human talent.
4. Simple user interface
The UI is intuitive, even for non-technical users. It’s easy to plug in a script, choose an avatar, and preview the result in a few clicks.
1. Not optimized for social-first or mobile content
Heygen’s default format is often suited for presentations or static, horizontal videos, not fast-moving short-form video for TikTok, Reels, or YouTube Shorts.
2. Lack of UGC or native-ad style content
The avatar-led content feels scripted and corporate unlike the authentic, UGC-style videos that perform well on social platforms today.
3. High cost for advanced features
Avatar cloning and enterprise customization can get expensive. Many features require a Pro or Enterprise plan, making it harder for solo creators or lean marketing teams to justify.
4. Limited creative flexibility
While Heygen offers clean outputs, it doesn’t provide a lot of freedom to match a brand’s unique voice, personality, or visual style—especially for brands targeting Gen Z or creator-led audiences.
Heygen is ideal for:
However, it's less suited for creators, eCommerce brands, or social media marketers who need fast-paced, authentic-looking content to publish daily across short-form platforms.
If you’re looking for polished, avatar-led videos for internal communication, Heygen might be a solid choice. But if your goal is to grow on social, launch UGC-style ads, or test fast-moving video content, Clicks.Video is built exactly for that.
If Heygen is a “virtual spokesperson in a suit,” Clicks.Video is the creative assistant you wish you had—fast, flexible, and built to help you grow on every platform.
Want to try it out? Create your first AI-powered video now with Clicks.Video.
Heygen is an impressive AI tool for professional use cases, especially when you need avatar-driven explainer videos or internal communications. Its UI is polished, its voice syncing is solid, and its multilingual capabilities are a standout feature.
But for marketers focused on short-form content, speed, and authenticity, Heygen may feel overly rigid, expensive, and disconnected from current social trends.
If your brand lives on TikTok, YouTube Shorts, or Instagram Reels—and you're looking to create videos that look native, real, and fast—Clicks.Video is likely the better choice.
Is Heygen free to use?
Heygen offers a free plan with limited avatar and voice options. Advanced features like avatar cloning and scene scripting require a paid plan.
Can I use Heygen for TikTok videos?
Technically yes, but it’s not optimized for short-form vertical content. You may need to reformat videos after export.
Does Heygen include UGC-style video templates?
No. Heygen is focused on avatar-led videos and does not provide templates for user-generated style content or social-native ads.
What’s the best Heygen alternative for social video content?
If you're building short-form video ads or creator-style content, Clicks.Video is a faster, more platform-optimized alternative.
Can I clone myself in Heygen?
Yes, but only on Pro and Enterprise plans, and the process may require additional training data and review.
Clicks.Video helps you create social-ready videos using AI voices, avatars, and UGC-style templates—no editing skills required.
Try it now and start publishing in minutes.
