In 2025, you don’t need to hire a celebrity—or even a human—to promote your product. Instead, brands are increasingly turning to virtual influencers and AI-generated characters to drive engagement, build community, and deliver high-performing ad campaigns.
From Instagram models that don’t exist to AI spokespeople in video ads, this trend is reshaping how advertising works. And it’s just getting started.
Let’s explore why this shift is happening, how it's changing the creative landscape, and what it means for creators and marketers alike.
Virtual influencers are fictional digital personalities—often created using 3D modeling, CGI, or AI—that act, speak, and engage like real humans on social platforms.
AI-generated characters go one step further: using artificial intelligence to power voiceovers, expressions, and personalized messaging in video content.
These personas can:
In short, they’re brand ambassadors—just not human ones.
Here’s why marketers are investing in AI characters instead of traditional talent:
Whether it's a skincare brand using a virtual model, or a tech startup deploying an AI narrator, digital characters are becoming a cornerstone of modern ad strategy.
Advertising is no longer limited to real-world logistics. Now, brands can:
And because these characters are powered by AI, they can even respond to audience questions, change expressions based on tone, or deliver personalized messages at scale.
Personalization used to mean inserting someone’s name into an email. Now, it means sending a video message from a brand character that speaks directly to the user’s interests, location, or shopping behavior.
AI-generated personas make this possible—without requiring human labor.
Imagine:
With tools like Clicks.Video, this level of personalization is not only possible—it’s automated.
Clicks.Video makes it easy to generate video content using AI avatars, realistic voices, and branded visuals—no studio required.
Here's how creators and brands are using Clicks.Video to launch their own digital ambassadors:
It’s ideal for:
The future of ads is scalable, story-driven, and personality-powered. And Clicks.Video is the engine behind it.
Virtual influencers come with their own set of questions:
Marketers must balance innovation with honesty. A fictional spokesperson should still feel human, relatable, and aligned with your values—not uncanny or deceptive.
What’s the difference between a virtual influencer and an AI-generated avatar?
A virtual influencer often refers to a full personality used across social platforms. An AI-generated avatar may be used more for internal content, ads, or specific campaigns.
Can AI characters actually drive conversions?
Yes—when done well. Audiences engage with content that feels relevant, entertaining, or helpful. AI characters can deliver that consistently, especially for repeat messaging or UGC-style content.
Is Clicks.Video good for creating AI influencers?
Yes. It allows users to create customizable avatars, generate short-form content, and maintain brand consistency—ideal for anyone building a repeatable digital persona.
Do AI avatars require a lot of setup?
Not with Clicks.Video. You can go from script to export-ready video in just a few minutes, no production team needed.
The rise of virtual influencers and AI-generated characters marks a shift in advertising—from hiring talent to creating it. With the right tools, brands can now produce more personalized, creative, and cost-effective video content than ever before.
Whether you’re building a fictional brand rep, scaling UGC-style ads, or launching a full-on AI creator, platforms like Clicks.Video make it not just possible—but practical.
🚀 Ready to build your first AI brand character? Try Clicks.Video and start creating the future of advertising today.
