Twitter (now referred to as X) is a popular conversation-driven platform - but video is quickly becoming one of the most engaging content formats on it. If you’re running ads on Twitter, adding UGC-style videos (user-generated content) to your strategy can make your campaigns feel more authentic, relatable, and clickable. For this article, we'll be referring to X as Twitter.
The best part? You don’t need to wait for customers to send you testimonials or film videos yourself. With AI-powered tools like Clicks.Video, you can generate UGC-style Twitter ads in minutes - complete with voiceovers, avatars, product visuals, and natural-looking dialogue.
UGC-style ads perform better than traditional ad creatives for a simple reason: they don't actually feel like ads.
On Twitter, where the users scroll fast and value personality, UGC content typically blends in with the feed. It feels conversational, native, and pretty trustworthy - especially when paired with short form video formats that mimic real people sharing thoughts, reactions, or recommendations.
You’ve likely seen this format already:
These styles work. And now, AI can help you create them on demand quickly.
UGC-style videos used to mean hiring creators, sending products, waiting for delivery, and editing manually. That workflow is still useful—but not scalable for every campaign.
AI video tools like Clicks.Video now let you:
This opens up a new way to scale UGC-style content without the limitations of traditional influencer outreach.
A good UGC-style Twitter ad is short, personal, and benefit-focused. Think less “scripted commercial” and more “your friend recommending something in a DM.”
Here’s what makes them work:
Clicks.Video includes templates specifically built with these principles in mind.
Step 1: Choose a UGC-Style Template
Once logged into Clicks.Video, browse our UGC video ad templates designed to mimic real reviews, demos, and first-person testimonials.
Step 2: Input a Prompt or Script
Tell the AI what your product is, the problem it solves, and any key phrases you want in the video. You can paste in a rough outline, customer quote, or idea—and the AI will handle the polish.
Step 3: Customize Voiceover, Avatar, or Visuals
You can choose between a talking head avatar, a voiceover video with B-roll, or a dynamic product explainer with on-screen text and captions.
Step 4: Edit the Hook, CTA, or Pacing
Clicks.Video lets you preview and tweak the video before export. You can adjust tone, swap visuals, or tighten the edit for Twitter’s fast feed.
Step 5: Export for Twitter & Launch
Download the video in a Twitter-optimized format and launch your ad directly in X Ads Manager or schedule it via your favorite social media tool.
Do UGC-style video ads really work on Twitter?
Yes. Brands are seeing higher click-through rates and lower ad fatigue with casual, testimonial-style videos—especially when paired with feed-native text.
Can I create a UGC video ad without filming anything myself?
Absolutely. Clicks.Video uses AI avatars, voices, and templates to generate realistic UGC content with no need for cameras or actors.
How long does it take to make a video?
Most Clicks.Video users can go from concept to export in under 5 minutes.
What format should I export for Twitter ads?
Square (1:1) or vertical (4:5 or 9:16) formats perform best on mobile. Clicks.Video offers these options by default.
Can I use these videos on other platforms too?
Yes! The same UGC-style video you create for Twitter can also work for TikTok, Reels, or Facebook Ads—just export in the right size.
UGC-style video ads feel real, perform better, and cost less when powered by AI.
With Clicks.Video, you can create authentic, scroll-stopping Twitter video ads in minutes—no filming, editing, or outsourcing required.
🎯 Ready to see what AI-generated UGC can do for your Twitter ads? Try Clicks.Video today.
